Program & Schedule
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Thursday, January 13, 2011
How to Maximize Your Parker Seminars Experience
8am-8:30am
Gilles Lamarche, DC 
& Lisa Speaks, CA 
Are you new to Parker Seminars? Attend our orientation to learn what the weekend has in store for you. This session discusses the foundation of Parker Seminars and the Parker Principles. Longtime Parker speakers Gilles Lamarche, DC and Lisa Speaks, CA, bring you up to speed with veteran attendees.
Self Healing9am-10:30am
Fabrizio Mancini, DC
Parker First Day Procedures for Patient Compliance Part I
11am-12:30pm
Gene Orlowsky, DC Dr. Jim Parker created new patient procedures that build confidence for both DC and patient. Come and learn from a DC who has mastered these procedures and learn to develop certainty in effectively communicating chiropractic by mastering day-one procedures. Your patient will leave inspired, wanting to follow through with your best recommendations.
Secrets for Confidently Adjusting Children (DC CE)
11am-12:30pm
Jennifer and Simon Floreani, DCs
Tired of questioning your capacity to adjust and care for children and pregnant populations? Tired of lacking certainty and conviction when communicating with parents or would be parents? Then join Dr. Jennifer Barham-Floreani and Dr. Simon Floreani as they share with you case studies and tips for adjusting families. Having been adjusted since birth, Dr. Jennifer believes all chiropractors can be empowered and 'up-skilled' to adjust babies and children. With her chiropractor husband, these two dynamic Australians have trained over 20 associates in a family practice that sees hundreds of pediatric patients visits each week on how to not only care for babies and children, but how to ensure the whole family embraces the chiropractic lifestyle.
The Secrets of Removing Quality Interference from the Front Desk: Increasing your Healing Consciousness
11am-12:30pm
Brandi MacDonald, CA
Dr. Jim Parker taught the vital importance of identifying and removing both the quantity (subluxation) and quality (stressors) interference when healing people. From the chiropractic assistant's perspective, understanding quality interference and teaching it to the patients lead to a higher level of healing consciousness in our practices. In this session, learn how to first identify quality interference your life, and then how to help others identify it. This philosophy is directly correlated to how you communicate the principles of healing. You cannot give away what you do not have. This session will leave you feeling more certain about chiropractic principles, more dedicated to live the message, and more inspired to share with others.
Parker Principles for Success, Health and Happiness
11am-12:30pm
Gilles Lamarche, DC
Dr. James W. Parker and many other great world leaders have shared that all great lives are built on a foundation of principles and purpose. Listen to Dr. Lamarche as he shares the foundational principles penned by Dr. Parker almost 60 years ago, principles that will help you build a successful practice and a wonderful life filled with success, health, and happiness.
Parker First Day Procedures for Patient Compliance Part II
2pm-3:30pm
Gene Orlowsky, DC
Dr. Jim Parker created new patient procedures that build confidence for both DC and patient. Come and learn from a DC who has mastered these procedures and learn to develop certainty in effectively communicating chiropractic by mastering day-one procedures. Your patient will leave inspired, wanting to follow through with your best recommendations.
Communicating Chiropractic with Clarity
2pm-3:30pm
David Jackson, DC
"If they knew what you knew, they'd do what you do." Such a simple concept, however there's a true art form to communicating effectively that most DC's have never been taught. In this presentation, we cover the seven secrets of effective communication that enable you to easily attract an abundance of ideal new patients, get people to value care and pay cash for it and dramatically increase referrals and your retention.
Turning Dialogue Dilemma's into Powerful Wins2pm-3:30pm
Heidi Farrell, CA
What office is not faced from time to time with a dilemma or two? How do you handle that tough situation? What do you say when a patient presents you with a challenging situation? Whether it be handling money, collections, or scheduling, you have to know what to do! Join us for an interactive class to handle the biggest questions and scenarios that can throw a wrench in your well-oiled machine!
Matching Your Lifestyle Choices to Your Genetic Blueprint for a Better, Longer, Life (DC CE)
2pm-3:30pm
James Chestnut, BEd, MSc, DC, CCWP
Lifestyle choice is the most significant determining factor in illness, healing, and health. Knowledge and expertise regarding the physiological effects of lifestyle choice is the foundation upon which all valid wellness recommendations must be made. Matching lifestyle choices to the genetic requirements of the species is the only way to ensure the expression of our health potential. Every species has a genetic blueprint that determines the lifestyle requirements for both the prevention of illness and the expression of potential; learn what these choices are and how to provide this information to patients!
The ROF that Sets You Apart
4pm-5:30pm
Rick Wren, DC
Increase your effectiveness in patient education, communication, and compliance. Learn how to create your systematic approach to explaining what's wrong, how you can help, setting goals for your new patient, organizing financial reports, and creating the patient MAP. The Report of Findings is your springboard to accomplishing significant changes in your patient’s lives through communication and planning.
Build an Amazing You – Create a Wow Practice
4pm-5:30pm
Larry Markson, DC
An exciting compilation of the essential ingredients required to BE a “turned-on, tuned-in” doctor or CA who, as if by magic, has the ability to attract and maintain all the patients they desire. Add to that the inner beliefs and physical action steps that increase patient value perception and compliance and you are ready to create a wow practice – one that features spinal health and wellness as the cornerstone to your new success.
“ROADS” to Success: Exceptional Staff Meetings4pm-5:30pm
Judy Siebert, PhD
Efficiency with people and procedures is critical, especially during times of economic challenge. This session highlights essential productivity techniques and focuses on staff meetings. Specific formats and strategies for productive – and fun – staff meetings are presented with solid, tried-and-true, effective formats for successful, interactive, staff meetings that are team-oriented with unity of purpose to benefit our patients and practices.
Awareness of the Controversy of Statin Drugs (DC CE)4pm-5:30pm
Dan Murphy, DC
In this thought provoking session, Dr. Murphy reviews the biochemistry of cholesterol production: from sugar to cholesterol and explains in detail how statin drugs block the steps of cholesterol production, as well as the interference of statin drugs with CoQ10 and vitamin D. As a consummate research study reader, Dr. Murphy shares information gathered from the PubMed database pertaining to statin drugs in relation to cancer, peripheral neuropathy, and all-cause mortality. Where challenges exist, you can also find solutions, and Dr.Murphy offers a natural solution for all your patients regarding these issues, showing the comparative benefits of omega-3 fatty acids to statin drugs on cholesterol levels and on all cause mortality. Since statin drugs are routinely prescribed, it would be to your patients benefit that you know this important information and be able to provide them a sensible and safe alternative based on research and fact.
Friday, January 14, 2011
Free Social Marketing Strategies to Build Your Practice: How to Attract and Retain an Unlimited Number of New Patients Using Facebook, YouTube, Twitter & More
7:30am-8:30am
Jason A. Deitch, DC
Discover how you can use free, referral-based, viral marketing strategies to create a greater impact and income in your practice. Dr. Deitch shares today’s most advanced tools, techniques, technologies, and trainings to help you generate maximum results with minimum effort. Turn your website and fan page into automated patient-education and referral-generating machines. Now is the best time to get your message of better health in front of your target market.
General Session TBA9am-10:30am
Mark Victor Hansen
Practice Explosion Through Communication...You Don't Get What You Deserve, You Get What You Communicate11am-12:30pm
Micheil Hanczaryk, DC
Dr. James W. Parker would never have accepted a patient who did not attend a spinal care class. Some of you may ask why this was so? Countless DCs who have implemented the Spinal Care Class will tell you that this is a primordial relationship builder and the most valuable education tool you could ever utilize. In this class, learn what must be included in a spinal care workshop and:
- How to set up the logistics for a successful class
- What information to share and how to share it
- Why subluxation pre-frame is a key ingredient
- How to involve the entire family in a wellness plan
- Why patients who attend are more likely to pay, stay, and refer
Antidepressants, Children, and the Serotonin Syndrome - Children are our Future, now Chiropractic Must Save Them Part I (DC CE)
11am-12:30pm
Michael Hall, DC, CCST, DABCN, FIACN
A highly passionate and energetic presentation that addresses childhood depression, current treatments, and relative causes and covers the adverse effects of medication on brain neurochemistry, metabolism, growth, and suicidal ideation. Review the promise that chiropractic offers this population and discover why we must be more involved in spreading the chiropractic message. Whether your practice is wellness, sports, or injury based, you do not want to miss this one!
Mastering Marketing for Prosperity
11am-12:30pm
Mike Reid, DC 
Discover the top 12 marketing tools that are pulling in 40, 50, and 60 new patients per month in Canada's top chiropractic clinics.
TBA
11am-12:30pm
Ryan Maloney, PhD
The CA's Role in the Healing Process
11am-12:30pm
Pat Atanas, CA
A chiropractic assistant does more than run an office. This program focuses on how our everyday interactions and re-actions with our patients help them to develop habits that are consistent with the balance of life and health. Understanding that role helps all team members appreciate how they share a special mission in choosing chiropractic as their own career path and how much they affect the lives of others.
Expanding and Fulfilling Your Chiropractic Vision from the Inside Out11am-12:30pm
John Demartini, DC
Nothing can stop an immortal visionary whose time has come. Stumbling blocks are nothing but stepping stones to those whose visions are greater than their obstacles. D.D. initiated chiropractic, B.J. promoted it, J.P. elevated it, other great pioneers have shared it, and now it is our time to carry the chiropractic torch across the globe. In this inspiring presentation, Dr. Demartini shares his message on how to catapult the chiropractic profession and individual practices to the next quantum level.
Re-evaluation Reports That Create Lifetime Patients
2pm-3:30pm
Duane Hanson, DC
Progress evaluations and reports are imperative to educating patients to the value of care and the long term value of chiropractic for their overall health and well-being. In this class, learn how to:
- Demonstrate how spinal correction occurs
- Validate the importance of spinal correction for overall nerve system function
- Re-establish rapport and establish clear goals based on what the patients want to accomplish
- How to base your recommendations on x-ray and exam findings, not on symptoms
- How to develop a progress report so the patients can develop value in their health and future longevity by continuing with your care recommendations for their spine
Antidepressants, Children, and the Serotonin Syndrome - Children are our Future, now Chiropractic Must Save Them Part II (DC CE)
2pm-3:30pm
Michael Hall, DC, CCST, DABCN, FIACN
A highly passionate and energetic presentation that addresses childhood depression, current treatments, and relative causes and covers the adverse effects of medication on brain neurochemistry, metabolism, growth, and suicidal ideation. Review is the promise that chiropractic offers this population and discover why we must be more involved in spreading the chiropractic message. Whether your practice is wellness, sports, or injury based, you do not want to miss this one!
If It’s Not Food, Don’t Eat It! Adding Value to Your Practice with No-Nonsense Nutrition2pm-3:30pm
Kelly Hayford, MA, CNC
Learn the latest on the devastating consequences of our health-robbing popular food culture. More importantly, learn quick, effective ways to help your patients eat healthier and get the most from their care—without taking up more of the doctor’s precious office time. Also, learn how providing foundational nutritional education can help build your practice and establish chiropractic as the world’s primary source for health care.
Why Clinical Competency is Essential to Optimal Patient Care Part I (DC CE)
2pm-3:30pm
Arlan Fuhr, DC
Doctors who utilize a step-by-step methodology instead of chasing patients’ symptoms improve their clinical competency and serve their patients more effectively. Join Dr. Fuhr as he takes you through this methodology and leave this session with the tools needed to implement these procedures into your practice on Monday morning.
Do You Fish or Hunt for New Patients? The Physiology of Marketing
2pm-3:30pm
Phyllis Frase, CA Marketing made easy! Leave this class understanding the psychology of marketing with tips of the trade for marketing chiropractic. Learn fun and low-cost ideas to market your practice that are extremely effective.
Think: A Simple, Stimulating Review of the Contemporary Science that Supports Chiropractic and the Related Vision for the Patient
2pm-3:30pm
Patrick Gentempo, DC
In this new, stimulating program Dr. Gentempo reviews the significant body of research published in the past five years related to varying fields of science such as epigenetics, neuroscience, and good old chiropractic clinical case studies. This presentation answers the question, "what is the goal of the chiropractic adjustment?" and addresses the questions, "why does chiropractic work?" and "what evidence exists that proves it?" Leave motivated, inspired, and with enhanced confidence and certainty.
How to Reach Your Community Through Spinal Screenings4pm-5:30pm
Dave Mager, DC With 25 years experience In this educational arena, Dave Mager has been teaching chiropractors and staff how to communicate the chiropractic health care paradigm to lay people along with diverse groups throughout communities around the world. Unearth a proven formula for educating the public through screening-talks in a language that is easily understood, passionately expressed, and clinically supported. When you leave this session, your mind will have a clear vision and plan of what you need to do.
Turn Down "the Noise" in the Feet and Wrists Part I (DC CE)4pm-5:30pm
Mark Charrette, DC
This three-hour presentation covers the basic biomechanics, neurology, examination procedures, indicators, and adjusting protocols for the most common subluxation patterns of the feet and wrists that are found in the typical practice. A discussion of the concept of “The Noisy Joint” preceeds the extremity technique portion. This course is a "hands-on" workshop designed for the doctor/student to quickly acquire adjusting skills for these commonly encountered extremity conditions. Also covered in this course are simple stabilization and rehabilitative procedures for the feet and wrists.
How the Pros Attract New Patients4pm-5:30pm
Moderated by: Jeffrey Cottingame, DC One of the most common questions asked by DCs is, "How do I get new patients?" Hear time-tested, proven ideas and methods on how you can attract more new patients to your office from people who have done it in good and bad economies. There is no doubt that attendees will leave this session knowledgeable and inspired to attract new patients and make a difference in their communities.
Why Clinical Competency is Essential to Optimal Patient Care Part II (DC CE)4pm-5:30pm
Arlan Fuhr, DC
Doctors who utilize a step-by-step methodology instead of chasing patients’ symptoms improve their clinical competency and serve their patients more effectively. Join Dr. Fuhr as he takes you through this methodology and leave this session with the tools needed to implement these procedures into your practice on Monday morning.
CA to the PR Extreme4pm-5:30pm
Heidi Farrell, CA
Do you wonder what it’s like to be an "extreme" CA? Taking results to the outer edge of average to extraordinary...to extreme! Learn to look for the opportunities and ask for referrals with that extra pizzazz! Learn to lead the growth efforts in your office like never before. Manage and create the ideal external marketing efforts easily! Track and follow through with power so that you are always on your game. Want extreme? Then walk this way!
Turn Down "the Noise" in the Feet and Wrists Part II (DC CE)
5:45pm-7:15pm
Mark Charrette, DC
This three-hour presentation covers the basic biomechanics, neurology, examination procedures, indicators, and adjusting protocols for the most common subluxation patterns of the feet and wrists that are found in the typical practice. A discussion of the concept of “The Noisy Joint” preceeds the extremity technique portion. This course is a "hands-on" workshop designed for the doctor/student to quickly acquire adjusting skills for these commonly encountered extremity conditions. Also covered in this course are simple stabilization and rehabilitative procedures for the feet and wrists.
Sharendipity5:45pm-7:15pm
Moderated by: Todd Watson, DC
Sharendipity is an open microphone session where you can speak for five minutes on the chiropractic topic that you feel the most passionate about. Most of the speakers at the Parker Seminars started at one of these sessions so come on out and have your say.
Building an Animal Chiropractic Practice5:45pm-7:15pm
Gene Giggleman, DVM
Looking to expand your practice or build a practice from scratch? Consider animal chiropractic! In this class, Dr. Giggleman reviews what animal chiropractic is, why animals need chiropractic care, and why more and more pet owners are turning to alternative care for their pets. In addition, Dr. Giggleman shows you how to identify your target market, how to advertise, and even how to design and layout your practice!
Saturday, January 15, 2011
Performance Enhancement in Athletes - a Biomechanical Perspective7:30am-8:30am
Peter Mackay, DC and Mr. Mike Dixey, PT
This lecture is an introduction to golf training and fitness as prescribed by the Titleist Performance Institute. Parker seminars welcomes Dr. Peter Mackay, DC, founding member of the TPI advisory board, to bring us up to date on the industry, the role of chiropractic, and the potential for individual practitioners to enter this lucrative field. Dr. Mackay discusses specific ancillary techniques related to postural correction in golfers, the role of orthotics, and performance enhancing mouthwear. He is joined by Mike Dixey, PT, Cert. MDT, NASM-PES, CSCS, an outstanding researcher and therapist working in this area with practical advice on how to implement these strategies immediately. This lecture is sponsored byBitetech , Inc., the world leader in performance mouthwear!
Understanding the Why and How of Kinesiology Taping for Enhancing Patient Outcomes (DC CE)9am-10:30am
Kevin D. Jardine, DC This clinically relevant, hands-on presentation educates and instructs participants on the therapeutic efficacy of kinesiology taping for enhanced patient outcomes. Important updates in the research pertaining to pain neurophysiology and nociceptive impact on neuromuscular deficits are highlighted in order to lay the framework for why kinesiology taping should be used in practice. From there, clinically relevant demonstrations and instruction of applications follow to give the participants the skills necessary to start seeing results Monday morning.
The Four Secrets to Implementing a Compliance Program (DC CE)9am-10:30am
John Davila, DC With audits becoming more common in the health care industry, it’s time we understood one of the biggest reasons chiropractors have become easy targets for insurance companies. It is because we have no idea what the insurance company sees when they look at the claims we have sent in over time! During this course, discuss how the insurance company profiles your practice, how to perform internal self audits to fix improper billing patterns, and how, through the utilization of active rehabilitation techniques, you can save your practice from the passive therapy trap that causes audits. Only you can change your claims history and how your practice’s profile is viewed by the insurance companies.
Women in Chiropractic: Ladies that Lead - the Past, Present and Potential
9am-10:30am
Carol Ann Malizia, DC and Liz Anderson-Peacock, DC
Women in chiropractic have carved the way for all of us. Some of our elders have been in the foreground, but more often played significant roles in the background. It is time to celebrate our mothers and sisters in the profession. This program details women who have preceded us, those who shape today, and how we can each leave a legacy for tomorrow.
Aging Versus Growing Older (DC CE)
9am-10:30am
Michael Dobbins, DC
The key to living a longer and healthier life is maintaining healthy cells. Examine what scientific literature offers to create a plan to maintain youthful vitality for as long as possible.
Anatomy and Physiology for CAs9am-10:30am
Pat Gayman, DC Prepare yourself to better educate patients when you understand anatomy, especially of the spine, and its relationship to the nervous system. Dr. Gayman presents the nerve system's involvement in every function of the body in an easy and useable way that gives you the tools to help patients better understand chiropractic. Increase your credibility with patients and make your communication with the doctor easier by improving your understanding of how spinal and structural anatomy interact and affect all bodily functions.
Good Medicine = Good Business: Chiropractic-Allopathic Integration for Optimal Patient Care and Practice Expansion9am-10:30am
Carlon Colker, MD, FACN
Dr. Colker provides critical information to foster integration of M.D. and chiropractic services—the patient-care model for the future. Brutally honest exploration of M.D. mindset reveals keys to stimulating referrals and big practice expansion. Culminates in specifics of what exactly chiropractors can do to pull referrals from M.D.’s, and utilize proper M.D. patient follow-up to foster continued long-standing referrals. This session concludes with review of specific tools for broaching M.D.s, followed by open-floor question and answer session.
Instrument Adjusting in Companion Animals
11am-12:30pm
Gene Giggleman, DVM
Join Dr. Giggleman as he teaches you all about instrument adjusting in your favorite furry friend. In this class, review the specifics of the spinal column, the terminology, the history of instrument adjusting in animals, and techniques and set up for adjusting. If you are curious about animal adjusting, this is the class for you!
Creating a Disney Style Practice
11am-12:30pm
Troy Dukowitz, DC
Creating magical experiences is what Disney is all about. Creating those same experiences in your practice takes focusing on specific details that wow every person who walks through your doors. This session not only gives you ideas for events in your practice, but, more importantly, outlines specific areas of details that must be tended to in order to create a masterfully service driven business. All of this takes place while having fun in the process!
New Science and Chiropractic – Indisputable Evidence (DC CE)
11am-12:30pm
Ronald Rupert, MS, DC
This program provides you the benefit of tens of thousands of published peer reviewed research articles and update the newest evidence related to the prevention, diagnosis, and treatment of key conditions seen in chiropractic practice. It will also provide some fascinating and relatively unknown contemporary research related to anti-aging that could open new opportunities for the profession. Expect defensible, evidence-based content that you can continue to access from your practice.
Keeping Your Office Running Smoothly11am-12:30pm
Pat Atanas, CA This session is about getting back to the basics. Review the areas in every office that must be maintained for practice growth and procedural efficiency. By pinpointing each area that sometimes gets "neglected", you and your staff learn how to make sure that all important office procedures are kept in place. Learn how to evaluate your own office systems without the cost of having a consultant come in and do it.
That Which Makes Your Practice Grow11am-12:30pm
James Sigafoose, DC
Dr. Sigafoose has been called by many “the living legend of chiropractic philosophy.” In this class, he shares insights from his 40 plus years of experience in delivering the chiropractic adjustment. The Vitalistic model of care that he discovered and embraced after seven or more years of failed practice led him to successfully support the health and well-being of thousands of patients. This Vitalistic model is the foundation of chiropractic and you will leave this session with a conviction that chiropractic is an art, science, and philosophy that is invaluable to the health and well-being of our communities. If you are looking to embrace a higher level of certainty in the work you do, this class is for you.
Ethics and Employees (DC CE)11am-1pm
Jesse Green, JD
Learn the do’s and don’ts of building an ethically compliant culture in your office. Review critical policies, employee contracts, and discuss the duties that can be delegated and those that require supervision.
ARRA & EHR Adoption: Federal Government $44,000 Incentive for Chiropractic Physicians
2pm-3:30pm
Steven Kraus, DC, DIBCN, CCSP, FASA, FICC
TBA
Create Outstanding Chiropractic Treatment Plans for Insurance, Cash, and Wellness Patients (DC CE)
2pm-3:30pm
Marty Kotlar, DC
This presentation teaches you how to create quick and simple chiropractic treatment plans to optimize reimbursement and prevent audits. Learn how to document the transition from insurance reimbursable care to wellness/maintenance care. We’ll also discuss important billing and coding strategies to improve collections, prevent corrective action plans, and help you stay under the radar screen.
The Perfect Storm: Economic Downturn Mixed with People in Need of Health Care Reform Must Begin with You
2pm-3:30pm
Dean DePice, DC
- Misguided healthcare reform
- Deteriorating economic stamina
- People who are sick and tired of being the most sick, tired and overspent population on the planet
This trifecta of destruction serves as the perfect breeding ground for competent chiropractors to rise and become more compelling and effective than ever at being the solution. Engage in a robust and thoroughly practical session guaranteed to bring the very best out of you and advance your community’s health, as well as your personal prosperity.
On The Road Again: Treating Running Injuries (DC CE)
11am-12:30pm
Camille Reagan, DC, CCSP
Join Olympic and USAT chiropractor, Dr. Camille Reagan, DACBSP, as she walks you through cutting edge procedures for treating the most common running injuries. Take away tips to better evaluate these injuries, as well as soft tissue techniques, SPRT taping applications, and rehab procedures that well get your patients back on the road again.
CA Panel Session TBA
2pm-3:30pm
Moderated by Lisa Speaks, CA
Quantum Success in the Treatment Room and in the Business: Addressing the Subconscious Emotional Component
2pm-3:30pm
Sue Morter, DC Why some doctors are successful no matter what their technique and some are not is a by-product of something beyond effort spent. Quantum physics has shown us beyond a shadow of a doubt that what we think and feel determines our physical experience and manifestations. Epigenetics reveals that we personally influence genetic expression with subconscious impulse. This course explores the meeting place of these two cutting edge sciences and their implications for human performance and attraction, the lasting chiropractic adjustment, and the reoccurring subluxation. It will also explore the relationship to success in the treatment room, in the community, and in business at the conscious and subconscious levels. Learn to master clearing the subconscious emotional component of central nervous system interferences and their subsequent subluxations without having to talk about it in the treatment room. Technique will be taught in a format immediately useable and applicable, with references for deeper study if desired.
Closing Session TBA4pm-5:30pm
Nick Vujicic