Program & Schedule
Grid Schedule 
(Updated November 5, 2009)
Las Vegas Hilton Map
Thursday, January 14, 2010
How to Maximize Your Parker Seminars Experience
8am
Lisa Speaks, CA 
& Gilles Lamarche, DC
Are you new to Parker Seminars? Attend our orientation to learn what the weekend has in store for you. This session discusses the foundation of Parker Seminars and the Parker Principles. Longtime Parker speakers Gilles Lamarche, DC and Lisa Speaks, CA bring you up to speed with veteran attendees.
Opening General Session: Chiropractic: The Answer to Healthcare Reform (DC CE)
9am-10:30am
Fabrizio Mancini, DC
Join Dr. Mancini, president of Parker Seminars and Parker College, as he addresses today’s hot topic of healthcare reform. We have an excellent opportunity to shape the future of health care for generations to come. Learn what needs to happen now to make our vision a reality.
Parker First Day Procedures for Patient Compliance, Part I
11am-12:30pm
Gene Orlowsky, DC
Dr. Jim Parker created new patient procedures that build confidence for both DC and patient. Learn from a DC who has mastered these procedures how to develop certainty in effectively communicating chiropractic by mastering day-one procedures. Leave your patient inspired and wanting to follow through with your recommendations.
Chiropractic Philosophy - The Route to CA Inspiration (CA CE)
11am-12:30pm
Gilles Lamarche, DC
Every successful DC understands the importance and value of a great chiropractic assistant, but most never take the time to mentor their assistants. Though clerical skills and proper application of office procedures are important, the foundation of a great CA is understanding and embracing the principles and philosophy of chiropractic. If you want greater inspiration and more fun during your work day, attend this session.
The Critical Sequence for Creating Health Care Leadership
11am-12:30pm
Patrick Gentempo, DC
Everywhere, consumers in their communities are looking for focused leadership with a new, simple, and compelling message to help them. In this inspiring and information-packed presentation, Dr. Gentempo reviews the critical sequence of thoughts and actions to position you, the chiropractor, and your office, as the credible leader and resource to lead the health and wellness movement in your community.
ChiroPractical Rehab™ for Spinal Health & Wellness (DC CE)
11am-12:30pm
John Hyland, DC, MPH, DACBR, DABCO
If you’re not using rehab in your practice, you’re missing out on an easy way to help your patients recover faster and increase your profits. Dr. Hyland’s interactive seminar gives you the tools you need to integrate active care and rehabilitative exercise into your practice. Learn how to use the information you find through postural examinations to determine specific, corrective exercises for your patients. Dr. Hyland’s low-tech, time-efficient approach to rehab is sure to benefit your practice.
Parker First Day Procedures for Patient Compliance, Part II
2pm-3:30pm
Gene Orlowsky, DC
Dr. Jim Parker created new patient procedures that build confidence for both DC and patient. Learn from a DC who has mastered these procedures how to develop certainty in effectively communicating chiropractic by mastering day-one procedures. Leave your patient inspired and wanting to follow through with your recommendations.
Coding 101 (CA CE)
2pm-3:30pm
Lisa Speaks, CA
Don’t get lost in a sea of numbers! Mastermind CA Lisa Speaks helps you determine which exam to code on new and established patients and update you on coding trends for 2010! Dread Medicare forms? Fear not! Attend this class and leave understanding Medicare coding and being able to properly fill out and submit the new Medicare ABN with ease!
The 3 Pillars of Evidence-Based Wellness Care Part I-A Foundation of Knowledge and Evidence (DC CE)
2pm-3:30pm
James Chestnut, DC
Wellness is clearly the future of health care and lifestyle is the foundation of wellness. Knowledge and expertise regarding the physiological effects of our lifestyle choices is the foundation upon which all valid wellness practices are built. Lifestyle choice is the single greatest determinant of whether we get sick or get and stay well. We all have a genetic blueprint that determines how we need to choose to eat, move, and think in order to express our potential. Learn what these choices are and how to provide this information to patients!
Yeast, Mushrooms, Inulin, and a Healthy Immune System! Things You Didn't Know (DC CE)
2pm-3:30pm
Michael Dobbins, DC
In this session, Dr. Dobbins discusses the recent findings that certain types of yeast can actually boost immune response and may play and important role in your practice. Mushrooms have a long history of, but only fairly recent scientific validation for, use as immune boosting foods. Review this data and discuss its practical application. Inulin, a "prebiotic", has fascinating potential as an immune system protector and booster as well. These are items that can easily be implemented in your practice with far reaching benefits to your patients.
The ROF That Sets You Apart
4pm-5:30pm
Rick Wren, DC
Increase your effectiveness in patient education, communication, and compliance. Learn how to create your systematic approach to explaining what's wrong, how you can help, setting goals for your new patient, organizing financial reports, and creating the patient MAP. The report of findings (ROF) is your springboard to accomplishing significant changes in your patients' lives through communication and planning.
Dynamic Communication: The "DC" of Effective, Patient-Based Collections (CA CE)
4pm-5:30pm
Judy Siebert, PhD
Dynamic Communication—“DC”—is essential for success. For our patients, “DC” means better health and a greater potential to live life fully. For us, “DC” means the opportunity to provide quality chiropractic care to an expanding patient base. Learn the essential skills and procedures that create a positive first impression and provide patients with a clear understanding of their financial obligations. Clarifying the money issues up-front inspires confidence in you, your team, and chiropractic. We can generate positive “DC” energy.
The Path to Prosperity Consciousness
4pm-5:30pm
Larry Markson, DC
This talk takes the audience through the thoughts, patterns, and action steps that turn on your "prosperity faucet." Learn how to engage the law of attraction that creates abundance in your life and practice.
Witnessing Pediatric Miracles in Practice (DC CE)
4pm-5:30pm
Liz Anderson Peacock, DC
Make a difference by integrating your history, examination, and experience while applying chiropractic principles to maximize your chiropractic care. In this class we:
- Review the most salient points for taking a pediatric history.
- Review the most commonly missed examination components that make all the difference.
- Put it all together by choosing the best adjustment and technique appropriate for the age group.
- Measuring outcomes and common effects from reducing vertebral subluxations in children.
- How do we affect common presenting conditions via the NMS with what we do, even though chiropractic is not 'condition' based?
Training That Keeps Your Patients From Complaining (CA CE)
6pm-7:30pm
Monica Wofford
In the 2009 Chiropractic Best Practices Study, we asked chiropractors around the nation: Do you provide customer service training? The overwhelming answer was no. But why? When you factor in the time, the skills, and the structured resources needed to make training easy, we found that though doctors wanted their practice to deliver better customer service, they did not know how or when and did not have the time to learn. This bonus session allows you to serve others and bring the philosophy of chiropractic back to your small or high volume practice. Get the tools, the resources, the knowledge, and the skill to positively impact not only the service level you and your staff provide patients, but the revenue you receive as a result. Our study shows that DCs who focus on customer/patient service as a general rule, see an increase in revenue of more than 20 percent. What could a 20 percent increase in your business do for you and those you serve? One secret: customer service is contagious and it’s critical, but it’s not something you alone have to provide, and training is not as hard as you think!
New Scoliosis, Chiropractic & Digital Motion X-Ray (DC CE)
6pm-7:30pm
Dennis Woggon, DC
Scoliosis continues to be a challenging situation for both patients and doctors. This session exposes you to the physiology and neurology of scoliosis. Learn how to properly evaluate scoliosis and its relationship to the neurological component of the subluxation complex. Digital motion X-rays are utilized to demonstrate altered biomechanics. A must-attend session for every clinical chiropractor.
Achieving Transparent and Defendable Treatment Plan Documentation (DC CE)
6pm-8pm
Patrick Bodnar, DC
In today’s market it is essential for a chiropractor to meet file requirements and manage the change that intense standards of care bring to the field. As many chiropractors find themselves in crisis mode and intimidated by program and payer file reviews, those that assume a leadership role in developing a goal and outcome-oriented treatment plan may reduce risk, increase collections, and create patient relationships beyond the boundaries of painful complaints. The Achieving Transparent and Defendable Treatment Plan Documentation class provides an effective introductory strategy to help chiropractors manage the diagnosis, therapeutic relationship, goals, and outcome information of a patient case. This lecture also features a presentation note packet, including class slides, a frequently asked question review sheet, and a treatment plan template that you can implement in your practice immediately.
Parker Alumni Reception (All Alumni Invited) RSVP Required
6pm-8pm
RSVP to Parker Office of Alumni Relations at 888.PR.ALUMS
Chiropractic Assistant Appreciation Reception (All CAs invited)
6pm-8pm
Join us for the second annual CA reception, open to all chiropractic assistants. Take this opportunity to meet and mingle with your fellow chiropractic assistants in a fun, relaxed atmosphere. Share and learn how other CAs are making a difference in their offices. Enjoy a special evening of fun, food, and fellowship - just for CAs!
Friday, January 15, 2010
Parker Get Fit: Presents Fitness Fusion
7am
Camille Reagan, DC
You are in for a workout! Join Dr. Camille Reagan for a crafted routine that stimulates your body in a way that makes you want to get fused every day! This early morning session is just what you need to reach your maximum potential for the day.
WCWC Meeting (All Women Chiropractors Invited)
7am
The World Congress of Women Chiropractors invites all women chiropractors and DC students to join them for a lively discussion of industry trends. Network with others and share stories and career experiences. Get involved and learn what the WCWC has planned for the upcoming year.
Patient Confidentiality: HIPAA and Identity Theft Red Flag Rules (DC CE)
8am-10am
Mr. Jesse Green, JD
Patient confidentiality is a critical aspect of any clinic, and identity theft continues to plague consumers. Both failing to recognize identity theft at the source and failing to understand and implement HIPAA into your practice can be costly mistakes. Join attorney Jesse Green and learn how to spot identity theft red flags and incorporate steps to prevent it from occurring in your office. Understand HIPAA and how to enforce patient confidentiality in your clinic come Monday morning.
General Session: A Quantum Mind: Creating Success in Practice and in Life
9am-10:30am
Joe Dispenza, DC
Doctors of chiropractic have long understood that mind and matter do not exist as separate states. Current research in quantum physics has finally proven that this idea is the new paradigm of reality. Matter is an extension of mind, and therefore when we change our mind, our life changes. This is the quantum mind that empowers every human being.
There is overwhelming evidence that proves we have complete control over our destiny. As chiropractors, we understand that the vitalistic model of reality gives each human being the permission to not only restore total health in the body, but to reach their goals and dreams – by using the principles of mind. Internationally renowned chiropractor, neuroscientist, and lecturer Dr. Joe Dispenza has dedicated his life to exploring the vast human potential we all possess within us. For the past 20 years, Dr. Dispenza has taught thousands of people around the world how they can re-program their thinking through scientifically proven neuro-physiologic principles. Dr. Dispenza is the author of the bestselling book Evolve Your Brain: The Science of Changing Your Mind and he was also featured in the award winning docu-drama film, What the BLEEP Do We Know!? and Director’s Cut: What the Bleep – Down the Rabbit Hole.
This is your opportunity to take your present understanding and education to the next level and learn how you can use both innate intelligence and universal intelligence in more profound and powerful ways-- to create more success in your practice and joy in your life. Learn and be inspired by Dr. Joe Dispenza as he shares the empowering tools and latest research that will take you on the journey to a greater destiny.
Dropped Head Syndrome, Forward Head Posture, and the Vertebral Subluxation – Making Sense of the Brain / Body Connection Part I (DC CE)
11am-12:30pm
Michael Hall, DC
This presentation addresses the orthopedic syndrome of dropped head. The science and current literature surrounding this syndrome is presented. Additionally, the chiropractic perspective, analysis, and management of forward head posture is demonstrated and contrasted with that of dropped head syndrome (DHS).
Leadership: In the Office or on the Battlefield, It Is All the Same
11am-12:30pm
Carol Ann Malizia-Caporrino, DC with special guest Retired Brigdaire General Becky Halstead
Whenever two or more people are together, a leader always emerges. Leadership is the byproduct of a vision based on a purpose. Decisiveness in the office or in a strategic organization determines the outcomes of rehearsed procedures. This fresh and exhilarating time together, drawing correlations to how we think and serve our communities and the world, rekindles the spirit of service and commitment to your practice and to the global responsibility we carry as a profession. Perseverance and tenacity are the cousins of passion and energy, and in this class we deliver the combination of these qualities with the Parker philosophies we have all come to admire and respect. Energy is the driving force that elevates every good leader to become great, together with the inspiration and willingness of all team members. Adversities are the challenge to all situations that breed comfort, and learning how to accept and move through these challenges is different based on leadership styles, which we also identify.
Subluxation Neurology (DC CE)
11am-12:30pm
Daniel Murphy, DC
This session covers mechanoreception, spinal cord reflexes, and suprasegmental relays. It is a great review of the neurology of the subluxation, including the neuroanatomy, to support pain control and visceral influences. Learn to draw a simple summary of the subluxation complex and its influence on pain mechanisms and viscera.
From Educated to Innate: Moving Patients through Pain to Wellness (CA CE)
11am-12:30pm
Brandi MacDonald, CA
From a patient’s perspective in a chiropractic practice, pain and conditions are primary indicators of chiropractic need. How do we move these patients from their understanding of “outside in” sick care to “inside out” wellness care? In this session, chiropractic assistants learn how to increase their certainty and knowledge with research about subluxation, the body’s inborn ability to heal, and how to explain wellness to patients in layman’s terms, while supporting their doctors' treatment plans.
Mastering the Art, Science and Philosophy of Chiropractic Healing
11am-12:30pm
John Demartini, DC
Dr. Demartini’s inspiring presentation distills chiropractic healing down to its essence. He shares how to magnetize patients, maximize healing consciousness with his four cardinal pillars of healing, and help chiropractors expand their chiropractic practices throughout the world.
Tour d'You: A Proven "Survive and Thrive" Success Strategy for Today's Rapidly and Dramatically Changing World
11am-12:30pm
Jeff Spencer, DC, MA
Today’s uncertain world is quickly changing in dramatic and unprecedented ways. In today’s “Darwinian Moment” world, those that successfully adapt to current life conditions thrive and prosper and those that don’t risk losing traction in life and getting left behind, permanently. Who “makes the cut” and becomes a super-adaptor with superior adaptive fitness is determined by who learns and applies the “Tour tested, Tour tough” proven methods the Tour d’You program offers. The Tour d’You is based on the principles used to win the world’s toughest and most grueling sporting event, the Tour de France, an unprecedented eight-consecutive times.
Dropped Head Syndrome, Forward Head Posture, and the Vertebral Subluxation – Making Sense of the Brain / Body Connection Part II (DC CE)
2pm-3:30pm
Michael Hall, DC
This presentation addresses the orthopedic syndrome of dropped head. The science and current literature surrounding this syndrome is presented. Additionally, the chiropractic perspective, analysis, and management of forward head posture is demonstrated and contrasted with that of dropped head syndrome (DHS).
The Science Wars of Chiropractic Can Chiropractic Philosophy and Science Get Along? (DC CE)
2pm-3:30pm
Eric Russell, DC
According to Stephenson’s Chiropractic Textbook, chiropractic is a science, art, and a philosophy. However, most chiropractors feel like they must choose between philosophy and science. This presentation presents a fresh look at the philosophy of science and its implications in the chiropractic profession.
Chiropractic's Role in the Wellness Lifestyle (DC CE)
2pm-3:30pm
Maurice Pisciottano, DC
This session focuses on the elevation of chiropractic’s role in the delivery of wellness-based care and the promotion of healthier lifestyles. By using knowledge of public health trends, the chiropractor can use clinical tools, skills, and education programs to promote health and peak performance. Communication, nutrition, chiropractic neurology, and lifestyle modification are explored as ways to promote improved health and well being.
Marketing Your Practice with Effective Spinal Screenings (CA CE)
2pm-3:30pm
Melanie Engel, CA
Do you want more out of your CA career? Are you ready to step up and be the chiropractic advocate you know you should be? This class inspires and teaches you the essentials to spread your mission to your community. Learn the procedures, techniques, and communications required to attract more new patients into your office. Detailed instructions on how to do a successful spinal screening are given. Have confidence in communicating chiropractic to the masses and in converting those patients into lifetime chiropractic warriors.
Are You Thinking Big Enough?
2pm-3:30pm
Charles Ward, DC
Do you have the big idea about chiropractic and its principles? Through 34 years of coaching successful chiropractors, Dr. Charles Ward has learned that there are certain things that hold doctors back from believing in themselves and having the success they deserve. This session walks you through and helps you to identify the things that are blocking your ability to take your practice and life to that next level. Learn how to identify your blind spots, and to erase the scotomas that hold you back.
Anti-Aging Prevention Through Chiropractic Care (DC CE)
2pm-3:30pm
Michelle Binkowski, DC
Dr. Binkowski’s seminar includes tips for anti-aging through the chiropractic lifestyle. Understand the body’s biomechanical and biochemical processes by which aging occurs, and how to slow down these developments. Learn how toxins and the environment affect aging. The restoration process is covered including nutrition, chiropractic technique, the latest research, technology, and tools for longevity.
Practice Explosion Through Communication...You Don't Get What You Deserve, You Get What You Communicate
4pm-5:30pm
Micheil Hanczaryk, DC
Dr. James W. Parker would never have accepted a patient who did not attend a spinal care class. Some of you may ask why was this so? Countless DCs who have implemented the Spinal Care Class say that this is a primordial relationship builder and the most valuable education tool you could ever utilize. Learn what must be included in a spinal care workshop and:
- How to set up the logistics for a successful class.
- What information to share and how to share it.
- Why subluxation pre-frame is a key ingredient.
- How to involve the entire family in a wellness plan.
- Why patients who attend are more likely to pay, stay, and refer.
How the Pro's Attract New Patients
4pm-5:30pm
Moderated by: Jeffrey Cottingame, DC
One of the most common questions asked by DCs is how do I get new patients? In this class, hear time-tested, proven ideas and methods on how you can attract more new patients to your office from people who have done it in both good and bad economies. Leave this session knowledgeable and inspired to attract new patients and make a difference in their communities.
The 2010 Chiropractic Operating System (COS2010): Replace Chaos and Inefficiency with Clarity, Simplicity, and Profitability
4pm-5:30pm
Mark Sanna, DC
The Chiropractic Operating System (COS) is a practical method for helping you clarify, simplify, and achieve your vision. With increased focus, day-to-day operations become more controlled, cash flow improves, nagging issues are finally resolved, and your practice can move forward cohesively. The key to success is to organize all the moving parts of your practice and focus all available energy and resources in one unified direction. Your results: profits and peace.
Building Your Practice From Within (CA CE)
4pm-5:30pm
Melanie Engel, CA
Nothing worthwhile is ever achieved alone. Turn your office’s vision into a reality by learning to work as a powerhouse team. Discover your personality strengths and weaknesses and learn how to work with all personality types. Set your mission, structure team goals and team meetings, and learn how to rise to the top. Join us to master team communication so that together you grow and live out your purpose and passion.
Chiropractic BioPhysics® (CBP®) Technique I: The Evolution of Postural Subluxation in Chiropractic (DC CE)
4pm-5:30pm
Deed Harrison, DC
This course provides an integrated education for the doctor of chiropractic in the science and art of chiropractic with an emphasis on postural/spine distortion examination and corrective chiropractic techniques including exercise, adjustments, and traction.
Sharendipity
5:45pm-7:15pm
Moderated by: Todd Watson, DC
Sharendipity is an open microphone session where you can speak for five minutes on the chiropractic topic that you feel the most passionate about. Most of the speakers at the Parker Seminars started at one of these sessions so come on out and have your say.
Chiropractic BioPhysics® (CBP®) Technique II: The Sagittal Plane Curves in Health and Disease (DC CE)
5:45pm-7:15pm
Deed Harrison, DC
This course provides an integrated education for the doctor of chiropractic in the science and art of chiropractic with an emphasis on postural/spine distortion examination and corrective chiropractic techniques including exercise, adjustments, and traction.
2nd Annual Parker Gala
Presented by Drucker Labs
Featuring the Drugless Research Hall of Fame
6:30pm, Cocktail Party
7:30pm-10pm, Gala
Join us for cocktails, dinner, dancing, and entertainment by Earl Turner, singer and Vegas headliner. Proceeds from the event benefit chiropractic research. Formal attire and advanced ticket purchase is required. For table sponsorship opportunities and event information, please visit parkercc.edu/gala.
Saturday, January 16, 2010
Parker Get Fit: Parker Get Fit: Presents Fitness Fusion
7am
Camille Reagan, DC
You are in for a workout! Join Dr. Camille Reagan for a crafted routine that stimulates your body in a way that makes you want to get fused every day. This early morning session is just what you need to reach your maximum potential for the day.
Re-evalution Reports That Create Lifetime Patients
9am-10:30am
Duane Hanson, DC
Progress evaluations and reports are imperative to educating patients on the value of care and the long term value of chiropractic for their overall health and well-being. Learn how to:
- Demonstrate how spinal correction occurs.
- Validate the importance of spinal correction for overall nerve system function.
- Re-establish rapport and establish clear goals based on what the patients want to accomplish.
- How to base your recommendations on x-ray and exam findings, not on symptoms.
- How to develop a progress report so the patients can develop value in their health and future longevity by continuing with your care recommendations for their spine.
A Chiropractic Approach to Corporate Wellness
9am-10:30am
Mary Beth Larsen, DC
Learn about a new business opportunity for chiropractors and how to implement the chiropractic wellness model in the corporate setting.
The Five Steps To Excelling In Your Lower Extremity Adjusting Skills (DC CE)
9am-10:30am
Mitch Mally, DC
Learn the secrets of foot/ankle/knee biomechanics, core stability, peak performance, and time-tested adjusting techniques, plus new protocols for leg length analysis, balance, orthotics, and more.
The CA as a Family Wellness Advocate (CA CE)
9am-10:30am
Phyllis Frase, CA
If everyone knew what you know about chiropractic, what would your practice look like? For a chiropractic assistant, speaking the truth about chiropractic can be a challenge as well as a reward. This class helps you understand the philosophy of chiropractic and how to improve your communications with each person you touch inside your office or within your community. Learn to become an advocate and help everyone understand the benefits of chiropractic without compromising your truth about chiropractic.
Building Your Practice the Easy Way
9am-10:30am
Jim Sigafoose, DC
There really is an easy way to grow your practice. Join one of chiropractic’s masters as he discusses how to get everything you ever wanted out of your practice and more. This is a must-attend session for every chiropractor no matter how long you have been in practice.
Imaging of the Lumbar Spine and Low Back Syndromes, Part I (DC CE)
9am-10:30am
Trevor Foshang, DC
MRI imaging continues to advance in terms of image quality, utilization for more clinical applications, and in expanding new uses. Keeping abreast of the principles and applications of this progressive and technical modality is essential for the practicing doctor. This seminar reviews basic and advanced imaging and correlative clinical relevance related to the lumbar spine.
Secrets to Meeting, Greeting, and Treating More Patients
11am-12:30pm
Scott Schilling
The key to any practice is attracting more patients. Learn the secrets behind meeting, greeting, and treating more patients on a consistent basis. Understand the simple, easy-to-execute steps to ethically grow your practice using time-tested techniques.
Bio Energetic Synchronization Technique (B.E.S.T.) (DC CE)
11am-12:30pm
Ted Morter, DC
Physical and emotional B.E.S.T. is a body balancing procedure that removes interference in the sensory and motor system pathways and promotes natural body symmetry. With B.E.S.T. addressing the concept of quality interference, including emotional memory, the muscles themselves can realign the vertebrae. When the body corrects itself, the adjustment holds. Learn the B.E.S.T method to secure your patients' health.
Square Pegs in Round Holes: How Your Commitment to Being Different Will Change the World
11am-12:30pm
Shawn Powers, DC
Imagine you have the power to influence world health. Imagine you have the ability to be a paradigm pioneer. Stop imagining and make it so. Learn how to communicate successfully and empower your patients and your team with the understanding of the principles of health and wellness. This class empowers you to create your personalized, successful, unique, and powerful practice that provides care and education for living the wellness lifestyle.
The Keys to Practice Success (CA CE)
11am-12:30pm
Heidi Farell, CA
Build professional self-esteem, effective communication strategies, and positive working relationships to ensure an optimal working environment. Learn the importance of setting standards of excellence and attaining confidence to set goals for achievement. Additionally, discuss appropriate styles of communication in order for staff to learn conflict resolution skills. The seminar also addresses customer service and patient management strategies to demonstrate the process, procedure, and communication that make a practice stand out. All roads lead to the front desk! Are you ready for the traffic? During this session learn how to systemize, streamline, and empower your position. We're going to bring out the best in you so that you can bring out the best in others! Are you ready?
The Seven Qualities of Highly Effective Leadership
11am-12:30pm
CJ Mertz, DC
Join Dr. CJ Mertz as he synthesizes the seven qualities of highly effective leadership into practical how-to steps that will revolutionize your practice. Regardless of your practice volume or how long you have been serving patients, this session is one that you do not want to miss. During your training with Dr. Mertz, learn the keys to taking your dream and putting it into reality using the process of visioneering. Through consistent planning, trust, and embracing change you hold the keys to your own destiny. These tools, coupled with powerful communication and integrity-based influence, allow you to reach your full potential in all areas of your life. Finally see your practice dreams become reality - join Dr. Mertz during this dynamic session of the Parker Seminar program.
Imaging of the Lumbar Spine and Low Back Syndromes, Part II (DC CE)
11am-12:30pm
Trevor Foshang, DC
MRI imaging continues to advance in terms of image quality, utilization for more clinical applications, and in expanding new uses. Keeping abreast of the principles and applications of this progressive and technical modality is essential for the practicing doctor. This seminar reviews basic and advanced imaging and correlative clinical relevance related to the lumbar spine.
ACT: Acquire, Connect and Transform
2pm-3:30pm
Bruce Parker, DC
“I need more new patients!” “How do I get patients to continue after they are out of pain and/or their insurance benefits expire?” Have you asked yourself these very questions? Join Dr. Parker as he addresses these questions and more and unlocks the secrets to a fundamental patient management system to allow your practice to flourish. The concepts behind a great practice never change and work in all countries in any economy. If you have the desire to promote the unique factors of chiropractic to the community, you can learn to develop a thriving family chiropractic practice through Dr. Parker’s three step process: acquire, connect, and transform.
The Three Steps to Certainty
2pm-3:30pm
David Browning, DC
To meet the needs of the new consumer, the doctor of today must have a clear message. Being a leader means knowing where you're going, how to get there, and why others should join you. This presentation helps you define your direction, perfect your passion, and track your target.
The Cash Practice - Giving Your Patients the Best Wellness Experience
2pm-3:30pm
Tracy Wilson, DC
Learn how to create an amazing chiropractic wellness experience in your office that patients pay cash to receive time after time. Many offices are not aware of the experience they are giving to their patients and just hope that insurance pays for it. In today’s economy you must be certain in your message, your branding, and, most importantly, the experience patients receive when they walk through your doors. It is the experience that causes them to talk about you and refer their friends and family. This is a talk for the whole office, so join me in breaking this down into actionable steps that you can begin immediately in your office.
From CA to Superstar (CA CE)
2pm-3:30pm
Heidi Farrell, CA
Learn how to easily attract new patients through result-orientated marketing, education, and systematic procedures. Attraction starts with you! During this session we unfold the secrets to double your practice, but not your workload.
The Secret Ingredient for Wellness: The One Thing You Must Do For Your Patients To Truly Transform Their Health and Their Lives Overnight! (DC CE)
2pm-3:30pm
J.J. Virgin, CNC, CHFI
Eating right, smart exercise, regular chiropractic adjustments - we all agree that these are the foundation for overall wellness, optimal health, and accelerated healing. But what if I were to tell you that there is one more ingredient that is so vital that if you skip it, you seriously undermine your patients’ health and the effecitiveness of your treatment plan? Implement this ingredient and literally change your patients’ lives overnight! JJ reviews the key components of wellness (hint, because quite often patients are doing them all wrong and not getting the desired results) and then share her number one secret for incredible energy, weight loss, focus and clarity, and optimal health that you can implement into your practice immediately. Best of all, it is accessible to all and doesn’t cost a dime!
Gonstead: How to Find It, Accept It, Fix It, and Leave It Alone (DC CE)
2pm-3:30pm
Eric Russell, DC
This presentation provides an overview of the analysis and philosophy of the Gonstead technique. Achieve a deeper knowledge and appreciation how to manage your patient using the Gonstead protocols.
Closing General Session: The Best Ideas for Attracting and Retaining New Patients
4pm-5:30pm
Tracy Wilson, DC , Eugene Orlowsky, DC , Michael Hall, DC , Micheil Hanczaryk, DC , Carol Ann Malizia-Caporrino, DC , Elizabeth Anderson-Peacock, DC , Gilles Lamarche, DC , Fabrizio Mancini, DC
Join the profession’s top talent as they share the time-tested secrets to attract and retain new patients in any economy.