Chiropractic Professionals Program & Schedule

Grid Schedule  (Revised as of August 24, 2009)

Thursday, September 24

How To Maximize Your Parker Seminars Experience
8am-8:30am, Salon A
Gilles Lamarche, DC  , Rick Wren, DC  , Lisa Speaks, CA
Attend our orientation to get a taste of what the weekend has in store for you. During this session. learn the foundation of Parker Seminars and the Parker Principles. Longtime speaker and Vice President of Parker Seminars and Development Gilles Lamarche, DC, brings you up to speed with veteran attendees and helps you maximize your seminar experience.

Opening General Session: Chiropractic Philosophy: The Key to a Healthy Body, Mind and Spirit (DC CE)
9:30am-10:30am, Salon A
Fabrizio Mancini, DC
What we have as a profession that is unique and special is our ability to truly impact the well being of all three planes of humanity—physical, mental, and spiritual. But what allows the body, mind, and spirit to be healthy? Join Dr. Fabrizio Mancini as he takes you back to the origins of the chiropractic profession and explores how philosophy is the essential component that consistently facilitates healing in each of these areas. This inspirational opening session reconnects you with your purpose and brings you back to the core of chiropractic philosophy.

The Parker Principles, A Great Class for First Time Attendees
11am-12:30pm, Room E2
Charles Ward, DC

Parker Procedures that Transforms Good CAs into Great CAs 
11am-12:30pm, Room E3
Brenda Frederiksen, CA
The chiropractic assistant is the eyes, ears, and pulse of the practice. They make the critical first and last impression and can either help grow the practice or unknowingly put on the brakes. This session enlightens both veteran and new CAs. You are given an understanding of the CA's role, philosophy of chiropractic, basic chiropractic principles, and how to answer the patients' most common questions.

Communicate with Poise & Power!  Assertive Communication Skills for Confident Professionals
11am-12:30pm, Salon A
Tish Norman
Our professional success is directly linked to how clearly we communicate in the workplace.  In this workshop, learn vital techniques for ensuring that your personal presentation and your written and spoken communications skills are assertive and powerful.  You also learn how to effectively communicate your thoughts and ideas with confidence and authority that gets the results you want. Your interpersonal communication skills are sharpened by exploring the four most important communication styles we utilize as well as gaining helpful business etiquette tips.  Expand and enhance your professional skills by communicating with control, certainty, and self assurance.  Communicate like a pro and be in charge.

Ethics in the Chiropractic Office (DC CE)
11am-12:30pm, Room E4
Anna K. Allen MSN, RN, CLNC  
This course enlightens the doctor about ethical and unethical practices including inappropriate patient contact.  The class encourages participation and discussion surrounding both the doctor/patient relationship and patients’ relationships with staff.  The doctor is also made aware of pitfalls in the office-place as they pertain to relationships with staff members.  Legalities are discussed, including board of examiner reviews and documentation tips.

The Critical Role of sEMG in Chiropractic Practice (DC CE)
11am-12:30pm, Salon B
Patrick Gentempo, DC
In this session, you learn:

• To remove the contradiction of heavy reliance on ortho/neuro based procedures while having a vision of lifetime wellness care.
• To embrace technology that makes you consistent with your intentions and relevant to the culture in which we live.
  
• To measure muscle action potential as a reflection of motor nerve activity.
• To review research on this topic that is congruent with a model of wellness care.
• To look at patterns of total muscle energy as distributed around the spine.
• To see sEMG as mapping the energy distribution of paraspinal muscles.
• That sEMG is reliable, painless, non-invasive, and is an excellent screening test for evidence of muscle dysfunction associated with vertebral subluxation.  It is also appropriate for screening asymptomatic persons.
• To upgrade your service model for practice and become a leader in the wellness revolution. 
  

Parker New Patient Procedures That Educate and Inspire
2pm-3:30pm, Room E2
Gene Orlowsky, DC
Dr. Jim Parker created new patient procedures that build confidence for both DC and patient.  Learn from a DC who has mastered these procedures and develop certainty in effectively communicating chiropractic by mastering day one procedures.  Learn to leave your patients inspired, and wanting to follow through with your best recommendations. 

Practice Procedures that Create Practice Explosions 
2pm-3:30pm, Room E3
Brenda Frederiksen, CA
Have you stopped using procedures that work? Are you educating patients on every visit? Do you have a job or a career? Increase your confidence by increasing your effectiveness in patient communication and education. The Parker Principles have stood the test of time and this session gives you the tools you need to get you back on top of your game and ready for a big practice explosion.

Spark Your Practice: An Extraordinary Workshop to Ignite Your Practice Part I
2pm-3:30pm, Salon A 
Mark Mandell, DC, MBA  
Success in practice goes beyond marketing to the elements of consultative salesmanship. Let Dr. Mandell, the acclaimed author of Spark Your Sales, show you how to become and achieve the extraordinary in your practice.

• Learn the best practices of the world’s greatest businesses
• See how ordinary people have become extraordinary on their own
• Create and communicate your own extraordinary value proposition
• Craft a world-class message of value for your patients
• Discover what your patients want to know
• Become a chiropractic consultative superstar
  

Cracking the Coding Problem: Defendable CPT and ABC Coding Solutions (DC CE)
2pm-3:30pm, Room E4
Patrick Bodnar, DC
A successful chiropractic practice does not waiver on the principle of even exchange.  Dr. Bodnar teaches current coding definitions and the key to utilizing proper, principle-centered decision making to document your service accurately, bill the correct payer, avoid down-coding, bill the patient their appropriate portion, and protect yourself from post-service audits.  Special features for this seminar include: patient financial estimate protocol for your report of findings, and treatment plan and financial estimate examples.

Imaging of the Lumbar Spine and Low Back Syndromes Part I (DC CE)
2pm-3:30pm, Salon B
Trevor Foshang, DC
MRI imaging continues to advance in terms of image quality, utilization for more clinical applications, and in expanding new uses. Keeping abreast of the principles and applications of this progressive and technical modality is essential for the practicing doctor. This seminar reviews basic and advanced imaging and correlative clinical relevance related to the lumbar spine.

Physical Exams
4pm-5:30pm, Room E2
Ken Thomas, DC
During this session, review the important ingredients that make your exam exceptional and learn to perform an exam that "wows" the patient while guiding the patient to a high level of confidence in you and chiropractic. Gain greater certainty and patients will leave saying “Wow, I have never had a doctor examine me this well.” Communication necessary to make that happen is also shared. Be in this class to learn the practical information that you can utilize immediately to develop doctor/patient relationships that last for a lifetime.

How To Train Your New CA 
4pm-5:30pm, Room E3 
Lisa Speaks, CA
Ever wonder if you hired the right person or what you should do when a new CA starts? This class will focus first on the hiring process, then on how to train on day one, after a month, and ongoing training. This class is great for an office manager, doctor, or team members of the practice.

Spark Your Practice: An Extraordinary Workshop to Ignite Your Practice Part II
4pm-5:30pm, Salon A
Mark Mandell, DC, MBA 
Success in practice goes beyond marketing to the elements of consultative salesmanship. Let Dr. Mandell, the acclaimed author of Spark Your Sales, show you how to become and achieve the extraordinary in your practice.

• Learn the best practices of the world’s greatest businesses
• See how ordinary people have become extraordinary on their own
• Create and communicate your own extraordinary value proposition
• Craft a world-class message of value for your patients
• Discover what your patients want to know
• Become a chiropractic consultative superstar
  

Achieving Transparent and Defendable Treatment Plan Documentation (DC CE)
4pm-5:30pm, Room E4
Patrick Bodnar, DC
In today’s market it is essential for a chiropractor to meet file requirements and manage the change that intense standards of care are bringing to the field.  As many chiropractors find themselves in crisis mode and intimidated by program and payer file reviews, those that assume a leadership role in developing a goal and outcome-oriented treatment plan may reduce risk, increase collections, and create patient relationships beyond the boundaries of painful complaints.

The Achieving Transparent and Defendable Treatment Plan Documentation class provides effective introductory strategy to help chiropractors manage the diagnosis, therapeutic relationship, goals, and outcome information of a patient case.  This lecture also features a presentation note packet including class slides, a frequently asked question review sheet, and a treatment plan template that can be implemented in practice immediately.

Imaging of the Lumbar Spine and Low Back Syndromes Part II (DC CE)
4pm-5:30pm, Salon B
Trevor Foshang, DC
MRI imaging continues to advance in terms of image quality, utilization for more clinical applications, and in expanding new uses. Keeping abreast of the principles and applications of this progressive and technical modality is essential for the practicing doctor. This seminar reviews basic and advanced imaging and correlative clinical relevance related to the lumbar spine. 

Sharendippity
5:30pm-7:30pm, Salon A
Todd Watson, DC, Moderator  
Sharendippity is an open microphone session where you can speak for five minutes on the chiropractic topic that you feel the most passionate about.  Most of the speakers at the Parker Seminars started at one of these sessions, so come on out and have your say.

Parker Alumni Homecoming and Class Reunion
5:30pm -8:30pm, Sheraton Arlington-Plaza on the Hill
RSVP to Parker Office of Alumni Relations at 888.PR.ALUMS  

Friday, September 25

Parker Get Fit Presents: Fitness Fusion Workout
7am, Sheraton Arlington-Poolside
Camille Reagan, DACSBP, CCEP, CSCS 

WCWC Meeting
7:30am, World Series Room
All women chiropractors invited.

General Session: Talking to Yourself is NOT Crazy (Change Your Inner Dialog - Take Control of Your Life)
9am-10:30am, Salon A
Larry Markson, DC  
That's right, talking to yourself is not crazy, especially when you do it on purpose and as an instrument to bolster your confidence, achieve what you want, and strengthen your ability for peak performance.

Reinforcing Patients Attitudes for Lifetime Care
11am-12:30pm, Room E2
Gilles Lamarche, DC
This session helps you answer the following questions and guides you to presenting chiropractic from this perspective.

• Who should choose lifetime care?
• Who should you recommend lifetime care to?
• Why should you?
• How do you do that?

Say the Right Thing at the Right Time, Every Time! 
11am - 12:30pm, Room E3
Colette Carlson, MS
To have a healthy, thriving practice, it’s imperative you avoid misunderstandings with both patients and your inside team that lead to frustration, communication breakdowns, and resentment. Boost your effectiveness, efficiency, and professionalism by learning how to identify and overcome your internal obstacles to assertiveness, strategize for a crucial conversation that delivers results, and say what you mean with grace. Avoid confusion, stress, and disappointment by learning how to say the right thing at the right time, every time.

No More Excuses, No More Lies: How to Grow your Practice in the Real World
11am-12:30pm, Salon A
Shawn Powers, DC
This course is designed to teach participants how to get out of their own way, quit struggling, stop whining or settling for mediocrity, and how to start living a phenomenal life. Learn the mindset and strategies for success, the absolute must-have skills, systems, and procedures to ethically build a successful practice and live a phenomenal life. The participants learn practical nuts and bolts to create lifetime chiropractic practice members, enjoy success, and make a greater impact on their community and the world. This class covers the lies you or practice consultants have taught you that hold you back; solutions; behavior, mindset, and attitude; understanding success principles; communication; and why working harder does not work.

Digestive Wellness: Improved Health Through Healthy Digestion (DC CE)
11am-12:30pm, Room E4
Bruce Bond, CD, DA, CBN
Digestive wellness has become very popular due to increased awareness of the devastating effects of poor digestion upon the body. A healthy digestive system is important to good overall health. Dr. Bond provides easy-to-understand, cutting-edge material in an empowering session to help you understand the relationships between gastrointestinal physiology, diet, and health.

The Science of Subluxation (DC CE)
11am-12:30pm, Salon B
Chris Colloca, DC 
Join chiropractic researcher and inventor, Dr. Chris Colloca for this action-packed session on the science behind the subluxation.  Study the new research behind the biomechanical and neurological influences that affect health and disease and better understand the new theories and mechanisms of how adjustments work.

Helping Sciatica and SI Dysfunction Part I (MT CE)
11am-12:30pm, Room M1 
Drew Riffe, DC, LMT  and Rick Robinette, LMT, MTI
This two-part series begins with a review of anatomy and physiology of the pelvic region followed by a discussion of specific common disorders that massage therapists often encounter in practice. The second portion of the class focuses on specific techniques aimed at restoring normalcy to the client who presents with these common disorders.

The ROF that Sets You Apart
2pm-3:30pm, Room E2
Rick Wren, DC
Increase effectiveness in patient education, communication, and compliance. Learn how to create your systematic approach to explaining what's wrong, how you can help, setting goals for your new patient, organizing financial reports, and creating the patient MAP. The Report of Findings (ROF) is your springboard to accomplishing significant changes in your patients' lives through communication and planning.

Grow Your Practice Using Proven, Effective Interpersonal Communication Skills
2pm-3:30pm, Room E3
Collete Carlson, MS
Patient retention and practice growth is a direct result of your ability to communicate effectively. You can be the most talented chiropractor or the sharpest chiropractor’s assistant on the planet, but if together you are unable to build strong relationships and make caring connections, you will always come up short. In this interactive program learn how to instantly make a positive, lasting impression and build rapport through effective questioning, identify and adapt your listening style in varying situations, and leverage gender communication with patients and each other to get your messages heard and implemented. 

How to Save the World One Patient At A Time
2pm-3:30pm, Salon A
David Browning, DC
It’s time to wake up this profession. It’s time to re-visit our purpose and perspective. This is an internal practice-building session designed to refocus your vision and reignite your passion. We have something to offer that no other profession has. Let’s get it right this time. 

Prenatal and Pediatric Chiropractic: The Why's How's and When's Part I (DC CE)
2pm-3:30pm, Room E4
Nicole Lederman, DC
This class covers basic perinatal care of the pregnant female including chiropractic assessment and basic nutrition and exercise. Also learn neurological assessment and examination of the infant and chiropractic spinal analysis and adjustments for the infant. Contraindications, safety, as well as causes of VSC in the child will be discussed, and much more.

Chiropractic Instrument Adjusting: The State of the Art (DC CE)
2pm-3:30pm, Salon B
Chris Colloca, DC
Join chiropractic researcher and inventor of Pulse Family of Adjusting Instruments Dr. Chris Colloca and learn new instrument adjusting techniques that you can incorporate into your practice immediately. Expand the range of services you provide and conditions you manage with one of the fastest growing chiropractic techniques in the world today. 

Helping Sciatica and SI Dysfunction Part II Lab (MT CE)
2pm-3:30pm, Room MI 
Drew Riffe, DC, LMT  and Rick Robinette, LMT, MTI
This two-part series begins with a review of anatomy and physiology of the pelvic region followed by a discussion of specific common disorders that massage therapists often encounter in practice. The second portion of the class focuses on specific techniques aimed at restoring normalcy to the client who presents with these common disorders. 

The Ultimate Spinal Care Class
4pm-5:30pm, Room E2
Rick Wren, DC
Dr. James W. Parker would never have accepted a patient who did not attend a spinal care class. Why? Countless DCs who have implemented the spinal care class will tell you that this is a fundamental relationship builder and the most valuable education tool you could ever utilize. In this class, learn what must be included in a spinal care workshop and:

• How to set up the logistics for a successful class
• What information to share and how to share it
• Why subluxation pre-frame is a key ingredient
• How to involve the entire family in a wellness plan
• Why patients who attend are more likely to pay, stay, and refer
  

Mastering Telephone and Communication Procedures
4pm-5:30pm, Room E3 
Judy Siebert, CA
Dynamic Communication—“DC”—is essential for success, beginning with the very first impression. For patients, “DC” means better health and a greater potential to live life fully. For us, “DC” means the opportunity to provide quality chiropractic care to an expanding patient base. Learn the essential skills and procedures that create a positive first impression and inspire continuing confidence from the first telephone call into each office visit. As doctors and staff, we produce the “DC” energy. Enjoy this skill-generating dynamo session!

The 12 Key Foundations of Wellness
4pm-5:30pm, Salon A
Patrick Gentempo, DC
Many chiropractors, medical doctors, hospitals and others offer wellness services to the people they serve.  An Ohio Northern University study found that 93.6 percent of DCs offer wellness services to patients.  The challenge is that wellness for many is ill-defined and abstract.  In this thought provoking presentation, Dr. Gentempo explores 12 key foundations of wellness and discuss how they translate into the clinical practice of chiropractic.  Further, a definition of wellness is covered, as well as concepts on how to clinically implement meaningful wellness services into your practice and quantify their results with individual patients.

Prenatal and Pediatric Chiropractic: The Why’s, How’s and When’s Part II (DC CE)
4pm-5:30pm, Room E4
Nicole Lederman, DC 
This class covers basic perinatal care of the pregnant female including chiropractic assessment and basic nutrition and exercise. Learn neurological assessment and examination of the infant and chiropractic spinal analysis and adjustments for the infant. Contraindications, safety, as well as causes of VSC in the child will be discussed, and much more. 

Structural Rehabilitation of the Spine and Posture: A Practical Approach Part I (DC CE)
4pm-5:30pm, Salon B
Steve Troyanovich, DC
This program is designed for the practitioner who is interested in a comprehensive method of chiropractic care for the rehabilitation of spinal structure and function.  The seminar is well documented with scientific references, yet is extremely accessible.  Specific topics include the physical examination, postural examination, x-ray positioning and radiographic analysis, spinal adjustment/manipulation, exercise procedures and protocols, use of shoe lifts, scoliosis management, cervical and lumbar traction, reassessment, and much more.

Restorative Posing Part I Lecture and Part II Lab (MT CE)
4pm-5:30pm, Room M1
Jeff Chandler, LMT, RYT, MTI 
Restorative posing occurred to me after weaving elements of yoga into my massage client base. As a corporate wellness provider of on-site massage and a yoga instructor, I realized one of the greatest gifts we have as therapists is to provide our clients the opportunity to “lose the grip." Using poses supported with props and breath awareness, you can actively relax at a deep cellular level releasing fatigue- and stress-related dysfunctions. 

How the Pros Attract New Patients
6pm-7:30pm, Salon A
Moderated by Jeffrey Cottingame, DC  
One of the most common questions asked by DCs is "how to I get new patients?" In this class, hear time-tested, proven ideas and methods on how you can attract more new patients to your office from people who have done it in good and bad economies. There is no doubt that attendees will leave this session equipped and inspired to attract new patients and make a difference in their communities.

Instrument Adjusting in Animals - You Can Do It! (DC CE)
6pm-7:30pm, Room E4
Gene Giggleman, DVM
Instrument adjusting in animals covers basic animal anatomy, common listings seen in animals, and concerns when adjusting animals – safety, running an animal chiropractic practice, and legalities of adjusting animals.

Structural Rehabilitation of the Spine and Posture: A Practical Approach Part II (DC CE)
6pm-7:30pm, Salon B
Steve Troyanovich, DC
This program is designed for the practitioner interested in a comprehensive method of chiropractic care for the rehabilitation of spinal structure and function. The seminar is well documented with scientific references, yet is extremely accessible. Specific topics include the physical examination, postural examination, x-ray positioning and radiographic analysis, spinal adjustment/manipulation, exercise procedures and protocols, use of shoe lifts, scoliosis management, cervical and lumbar traction, reassessment, and much more.

Restorative Posing Part II Lab (MT CE)
6pm-7:30pm, Room M1
Jeff Chandler, LMT, RYT, MTI 
Restorative posing occurred to me after weaving elements of yoga into my massage client base. As a corporate wellness provider of on-site massage and a yoga instructor, I realized one of the greatest gifts we have as therapists is to provide our clients the opportunity to “lose the grip." Using poses supported with props and breath awareness, you can actively relax at a deep cellular level releasing fatigue and stress-related dysfunctions. 

Dr. Fabrizio Mancini 10th Anniversary "Roast & Toast" Fundraiser
7:30pm-11pm, Four Seasons Resort & Club

Saturday, September 26

Parker Get Fit Presents: Fitness Fusion Workout
7am, Sheraton Arlington-Poolside
Camille Reagan, DACSBP, CCEP, CSCS 

ICARE Meeting
8am, Sheraton Arlington-World Series Room
Lisa Speaks, CA
All chiropractic assistants welcome.

Progress Visits That Reinforce Wellness Behavior
9am-10:30am, Room E2
Gene Orlowsky, DC
Creating a wellness-based practice requires exceptional education, from your first meeting with new patients to daily tableside TLC. Discover how to deliver wellness-based education through Socratic questioning to progress and comparative exams that recommit patients to partake in their care. Learn how to effortlessly move your patients from acute, through corrective, and into wellness care for a lifetime.

How to Market to People Not Like You: The New Market Segmentation
9am-10:30am, Room E3
Kelly McDonald
Marketing fitness requires the same dedication, discipline, and training as any other fitness regime. You have to fuel your marketing plans and initiatives with the right healthy ingredients to achieve top performance. Our marketing environment has become more complex, and consumers have become more sophisticated. No longer does mass marketing and mass media necessarily fit the bill. Diversity marketing is the new norm. Diversity comes in many forms: gender, race, age, life-stage, language preference, religion, sexuality, hobbies, and special interests are all ways in which people’s differences are recognized. By recognizing these differences and tailoring your product, message, or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. Adding a new “exercise” to your marketing routine can really stretch your marketing muscles and bring incremental results. 

The Chiropractic Wellness Lifestyle
9am-10:30am, Salon A
Tracy Wilson, DC
Learn about making chiropractic the cornerstone to your health and wellness. Many people have a dentist and a medical doctor as a part of their health care team, but surveys tell us that many people do not have a doctor of chiropractic as a center or even a part of that team. This class gives you the evidence, reasons, and motivation to find the right type of chiropractor for you and your family.

ABC’s of the Chiropractic Neurological Examination Part I (DC CE)
9am-10:30am, Salon B 
Michael W. Hall, DC, CCST, DABCN, FIACN
This is a two-part presentation on the necessary elements of the chiropractic neurological examination. The essential components are presented in such a way as to support the principal tools of today’s chiropractor. The diagnostic correlations and protocols discussed can be utilized on Monday morning’s new and existing patients!

Massage in a Chiropractic Setting (MT CE)
9am-10:30am, Room M1 
Drew Riffe, DC, LMT
The focus of this class is to educate massage therapists about the differences encountered while working in a chiropractic office versus a normal massage clinic. We will cover basic philosophy of chiropractic, insurance billing, PT modalities, and much more.

It's Time You Included Weight Loss in Your Existing Practice! (DC CE)
11am-12:30pm, Room E2
Todd Singleton, DC  
If you aren’t providing comprehensive weight loss services for your patients and your community, they’re paying some other business for it.  Unfortunately, that means the weight loss advice and programs they are getting are probably not addressing the underlying causes of their weight problems. Doctors of chiropractic are the logical doctors for this type of treatment, as the patients need a practitioner that focuses on detoxification, the immune system, the lymphatic system, the colon, the digestive system, balancing hormones, the effects of food on weight gain, toxins that lead to weight gain, and other critical factors.

How to Align your Web Marketing and Grow your Practice in Any Economy
11am-12:30 pm, Room E2
Shama Kabani nee Hyder
Regardless of the market you serve, thousands of potential patients are looking for you online. Being excellent at what you do doesn’t always translate into being able to market it well. Ever wondered if you could be using the internet more efficiently to market your practice? Chances are, you can. Learn how a simple three step process (ACT) can help you attract patients, establish your expertise, and grow your practice by leaps and bounds. Don’t miss out.

The Powerful Chiropractic Team:  Increasing the Healing Consciousness in Your Practice
11am-12:30pm, Room E4
Brandi MacDonald, CA
Creating an effective, healing, and stable chiropractic team is an “above-down-inside-out” approach in chiropractic practices. In this session, learn how to enhance your leadership to your teams, ultimately increasing your leadership to your patients. What difference would you see in your practice if your team were self-directed, well-educated, and stable? What difference would it make in your practice if your team consisting of your staff, patients, and the doctors were all personally accountable for their roles on this team? Leadership starts from within and is a learnable skill. Learn how to use your strengths to leverage the strengths of others around you. By transforming your leadership skills, your practice will move from being “me” directed, to “staff” directed to ultimately “patient driven and patient centered.” A patient-centered practice is a thriving, life-altering place to be. This session teaches the skills to move your practice in this powerful direction.

Getting the Most Out of Your Life: Staying Emotionally Healthy and Balanced
11am-12:00pm, Salon A
Dr. Lawana Gladney, PhD 
So how’s your emotional health? Every day you experience a gamut of emotions that can help or hinder you. Learning how to recognize and manage your emotional well being helps keep you healthy and balanced. This powerful message teaches how to manage emotions and make decisions logically. Learn strategies and techniques to help you stay emotionally well and immediate steps that change your life.

ABC’s of the Chiropractic Neurological Examination Part II (DC CE) 
11am-12:30pm,  Salon B
Michael W. Hall, DC, CCST, DABCN, FIACN
This is a two-part presentation on the necessary elements of the chiropractic neurological examination. The essential components are presented in such a way as to support the principal tools of today’s chiropractor. Diagnostic correlations and protocols are discussed that can be utilized on Monday morning’s new and existing patients!

Addressing Rotator Cuff Injuries Part I (MT CE)
11am-12:30pm, Room MI
Drew Riffe, DC, LMT  and Rick Robinette, LMT, MTI
This two-part series begins with a review of anatomy and physiology associated with the shoulder girdle and continues with a discussion of commonly associated disorders of this region. Lastly, we focus on specific techniques involved in alleviating these disorders via massage therapy.

Get In The Game: Building A Sports Chiropractic Practice
2pm-3:30pm, Room E2
Camille Reagan, DACSBP, CCEP, CSCS 
From weekend warriors and professionals to children and seniors, participation in sports is on the rise. These athletes are craving faster times, and improved scores. Along with this desire comes an increase in sports related injuries. Luckily, there is no one better suited to treat these athletes than a sports chiropractor. We have an amazing opportunity before us and a huge niche to fill. Get in the game! Learn how to make your practice the ideal place for these athletes to turn to for advice, treatment, and rehabilitation and watch your practice soar!

Utilizing Success Principles that Create Wellness Patients
2pm-3:30pm, Room E3 
Brenda Frederikson, CA
Are you tired of wondering why you get new patients but can't convert them to lifetime wellness patients? Patients must become more active in their health care and understand chiropractic care is a partnership approach to better health. This session helps implement over 20 success principles that close the gaps in your schedule, attract quality patients, and make your practice fun again.

The Cash Practice – Giving Your Patients the Best Wellness Experience
2pm-3:30pm, Room E4 
Tracy Wilson, DC
In this session, learn how to create an amazing chiropractic wellness experience in your office that patients pay cash to receive time after time. Many offices don’t even know anything about the experience they are giving to their patients and just hope that insurance pays for it. In today’s economy you must be certain in your message, your branding, and most important the experience practice members receive when they walk through your doors. It is the experience that causes them to talk about you and refer their friends and family. This is a talk for the whole office, so join me in breaking this down into actionable steps that you can begin immediately in your office.

The Power of Brain-Based Nutrition: What Every Person Needs to Know
2pm-3:30pm, Salon A
Kyl L. Smith, DC
“Success books” often capture our imaginations and raise hopes by showing how we create our realities through our thoughts, and that carefully choosing our thoughts can change our lives for the better. However, most of us live with a constant barrage of information to process, problems to solve, stresses to overcome, things to remember, and relationships to negotiate. Wouldn’t it be wonderful if you could find a way to expand and deepen your brain’s ability to handle it all? What if you could expand your ability to mentally perform on cue and naturally improve your focus, concentration, mood, and memory – all while eliminating ADD/ADHD, irritability, and depression? The Power of Brain-Based Nutrition class shows you how to implement peer-reviewed, science-based protocols that fuel you and your family with the daily nourishment needed to optimize mental function.

The Science of Anti-Aging and Disease Prevention: The Evolution of Chiropractic Care in the Postmodern Era (DC CE)
2pm-3:30pm, Salon B 
James Meschino, DC, MS, ND
This seminar highlights scientific breakthroughs that have unlocked the secrets of the body’s aging clock and provides chiropractors with a solid foundation upon which to make specific nutrition, supplementation and exercise recommendations to prevent, slow, and reverse the aging process, and influence risk and progression of arthritis, cancer, heart disease, osteoporosis, dementia, and other conditions.

Addressing Rotator Cuff Injuries Part II (MT CE)
2pm-3:30pm, Room MI
Drew Riffe, DC, LMT  and Rick Robinette, LMT, MTI
This two-part series begins with a review of anatomy and physiology associated with the shoulder girdle and continues with a discussion of commonly associated disorders of this region. Lastly, we focus on specific techniques involved in alleviating these disorders via massage therapy.

Postural Dynamics and the Deep Reflexes: An Introduction to Somatic Reflex Therapy (MT CE)
4pm -5:30pm, Room MI 
Lyle Wilson, LMT, PSI, MTI  
Posture is maintained through the dynamic interplay of two lines of force and deeply rooted in reflexes present at birth and arising shortly therafter.  This introduction to SRT will explore these reflexes and how we as massage therapists can access them to reduce pain, improve posture, and optimize health.

Closing General Session: The Advantage with Dr. Ian Smith
4pm-5:30pm, Salon A
Dr. Ian Smith
Many people don't understand that there are small changes one can make in their life to take control of their health destiny.  Many diseases that cut life short are preventable and controllable.  Learn how you can make just minor adjustments in your life to obtain the advantage.  Live longer, happier, and easier.